What Is Market Share & How Do You Calculate It?

Given the advantages of a high market share, businesses often look for ways to increase their foothold in the market. The main reason is the lack of government support for this sector. Companies like Intel, Nvidia, Qualcomm, and others have contributed to the 46% global market share in 2021. Thus, it functions as a metric and adds new customers to the company. The company that holds the largest share is the market leader.

By analyzing market share trends and patterns, businesses can identify growth opportunities, anticipate challenges, and make informed decisions to enhance their competitive position within their industry. Understanding the nuances of these different types of market share allows businesses to gain deeper insights into their competitive positioning and identify opportunities for growth within specific market segments. Our experts have in-depth knowledge of the local business community and understand the challenges you are facing. Stay tuned as EAFO continues its analysis of 2024 EV registrations in Europe’s largest markets, including France, the United Kingdom, and the Nordics. Automakers are likely to introduce new models and ramp up BEV production to meet these ambitious requirements.

By seamlessly integrating consumer feedback into your analysis process, you gain invaluable insights that drive strategic decision-making and bolster your market share. Surveys and market research serve as foundational tools for gathering valuable insights into consumer preferences, behavior, and market dynamics. Implementing a combination of these methods tailored to your business's unique strengths, market conditions, and target audience can help drive sustained growth and increase your market share over time. From product development and pricing strategies to market penetration tactics and strategic partnerships, there are numerous methods businesses can employ to increase their market share. Positive experiences lead to higher levels of customer satisfaction, loyalty, and advocacy, which, in turn, translate into increased market share through repeat purchases and positive word-of-mouth referrals. In today's competitive marketplace, delivering exceptional customer experiences at every touchpoint is essential for retaining existing customers and attracting new ones.

Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. That said, crunching the numbers this morning, Mizuho analyst Jordan Klein argues the threat may also be overblown, because prices are still going up and buyers are still locking in supply of DRAM and NAND from Micron and Sandisk — even with the potential for access to cheap Chinese chips on the horizon. Still, if Apple's move becomes a trend — and it certainly could, as users of memory chips scramble not just to obtain lower prices, but to obtain access to supply from any source available — then the threat CXMT poses to Micron could see mirror images in threats to Sandisk from Chinese NAND suppliers. ET Monday, despite closing out last week on a strong note of support. Market shares and forecasts are provided through Synergy Interactive Analysis (SIA™) — the industry's only fully proprietary SaaS platform purpose-built for market share and forecasting analytics.

• Some tactics that companies use to grow their market size include advertising, lowering prices, adding new products, or appealing to unique and specific demographics.
• Sales and margins can vary depending on the time of year, meaning that competition is always at an all-time high.
• CATL is thus the only battery provider with a market share exceeding 30%—and even 20%.
• Healthcare-specific developer Doxy.me and telecom manufacturer Cisco Systems round out the top five with each vendor garnering between 9-11% market share.

Increase market share by using marketing and branding, price reduction, retention, innovation, and acquisition. The company with the largest market share is usually considered the industry leader. It can be gained or taken quickly, so companies must use Digital Intelligence tools like Similarweb to keep track of key market share metrics in real time. A thriving company will see its market share increase faster than that of the competition. You want to ensure that you’re pricing products appropriately to provide value to customers but not lose out on revenue opportunities to beat the competition.

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The Chinese power battery giant continued to rank first in the world with a 37.9 percent share in 2024 and remained the only battery supplier in the world with a market share of more than 30 percent. Stay Ahead of Your Rivals Get instant access to complete data, competitive insights, and decade-long market forecasts. Lack of harmonization between regions increases time, cost, and risk for introducing new medical devices and diagnostics.

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Get ahead of consumer trends and track their progress with detailed market share, product and search data insights. Access detailed insights into product, category, brand, retailer, and competitor performance, helping you refine your market share strategy. Learn more about how our Market Measurement solutions and expertise help you understand performance and improve planning with actionable market analysis so you can optimize your business growth strategies. As the world’s largest consumer intelligence provider, we power your big-picture growth with a clear, Full View™ of the market—in-store, online, and worldwide. Grow your business and market share with a complete view of performance across categories, channels, and global markets. The company it is rapidly securing market share by expanding beyond the Chinese domestic market to Asian and European markets including South Korea, the report said.

Pet Care E-commerce Industry Leaders

Competitive pricing, discounts, and promotions can attract customers, but if done excessively, it can also erode profit margins. Additionally, businesses that invest in research and development to introduce innovative products can capture more market share. Companies that consistently produce high-quality products that meet or exceed consumer expectations are likely to command a higher market share. For instance, a tech company might examine its market share in the tablet segment, independent of its performance in other device categories. It offers a more refined understanding of competitive positioning, especially in market share industries where the top two or three players dominate.

Companies must navigate diverse regulatory frameworks, including varying approval timelines, differing safety/efficacy requirements, import/export restrictions, and certification standards. Overall, this report provides valuable and comprehensive insights into the market dynamics in a professional and easy-to-understand manner. The competitive landscape is detailed thoroughly, including the market share of major players. It examines various factors contributing to market growth by identifying dynamic categories and potential areas of innovation that may shape the market’s future trajectory. Digital health tools and robotic surgery systems are increasingly becoming a reality in adoption there.

Following CATL and BYD are CALB from China, with 62.6 GWh (5.3% market share), Gotion High-Tech (4.5%), and SK On from South Korea (3.7% of global production). All other manufacturers now hold only single-digit market shares, marking a shift from 2024, when LG Energy Solution still accounted for 10.9% of EV battery production. Notably, in the evaluation from January to August 2025, SNE Research had still recorded BYD with an 18.0% market share, and over 50% growth. Nevertheless, CATL and BYD, as the largest Chinese manufacturers, together account for 55% of the market; more than half.

Digital-native brands are strategically eliminating dealer mark-ups and reallocating these cost savings to enhance customer support services, including innovative solutions like mobile mechanics. European policy supporting combined rail-bike commutes, notably in Germany and the Netherlands, gives folding models regulatory tailwinds. In 2025, regular frames continue to dominate the bicycle market, accounting for a substantial 85.12% market share. Asia-Pacific producers benefit from cost-efficient capacity, while European assemblers leverage proximity to capture premium niches.

You may want to compare your business to a specific competitor or industry leader. There are many ways to establish market share, and finding the right method for your business is important. Higher percentages indicate that your current plan is adequate and that you should focus on customer retention and product innovation. Lower market shares can let you know that you need to focus on customer acquisition, marketing to raise brand awareness, and overall strategies to increase revenue.

By continuously innovating and introducing new features or technologies, companies can differentiate themselves from competitors and attract customers seeking innovative solutions. A company that consistently delivers high-quality products that meet or exceed customer expectations is likely to gain market share over competitors offering inferior products. From product quality and pricing strategies to distribution channels and customer experience, numerous elements can impact a company's ability to capture and retain market share.